Programme 2009
|
Morning |
|
| 8.45 | Registration and welcome coffee |
| 9.15 | Keynote Speech: from Publisher to Multi-media Player Introduced by Jennifer Coleman, Marketing and Communication Director LIMA (USA) Speaker: Lisa Edwards, Editorial Director Non Fiction and Licensed Properties Scholastic Children's Books |
| 10.30 | Presentation of the International Licensing Status Report Ira Mayer, President EPM (USA) Introduced by: Lana Castleman, Online Editor and Managing Director, Kidscreen Magazine (Canada) |
| 11.45 | The last trends in the international toy market Introduced by : Thierry Bertoux, President, Jemini S.A Reyne Rice, Top-toy trend specialist Introduced by: Marie-Laure Marchand, Managing Director Big Bocca Productions (France) |
| 13.00 | Lunch |
Afternoon
| 14.15 | Properties Pitches Presentation of 2009-2010 novelties by 6 licensing agencies/licensor |
| 14.15 - Backstage | |
| 14.45 - RaiTrade | |
| 15.15 - Panini – The Licensing Machine |
|
| Break |
|
| 16.00 - Starbright | |
| 16.30 - Mediaset | |
| 17.00 - Planeta Junior |
|
| 17.30 | Cocktail |
Workshop (Pre-registration is required):
| 9.30 | Retail: policies and in-store placement. The case of Carrefour. Roberta Nebbia, General Director Licensing Italia |
| 11.00 | Branding: branding and qualitative researches Eddy Jamous, Kids International |
| 14.00 | Audiovisual Production & Licensing: How to create an audiovisual production with strong licensing potential development. The perspective of producers and broadcasters Stefania Raimondi, President of Enarmonia and Enanimation |
| 16.00 | Contractual: How to calculate the minimum guarantee, royalties and how to structure a licensing contract Avv. Raffaello Nemni, Studio Nemni |
Legal Clinic Rooms (Pre-registration is required)
Consultants will be available in the Legal Clinic Room to freely provide the participants with legal, contractual, marketing, royalty and communication advices.
- Louise Findley Wilson, PR Energy
PR and Marketing Strategies consultant
- Avv. Raffaello Nemni
Royalty and industrial property’s consultant
- Eddy Jamous, Kids International
Consultant for brand’s development strategies
- Martin Brochstein, SVP Industry Relations & Information
For appointments with the consultants, please contact
Email: licensing@bolognafiere.it
Information: 051 282 908