• 9.30 Retail: policies and in-store placement. The case of Carrefour.
  Roberta Nebbia, General Director Licensing Italia

Graduated in business administration at the Bocconi University of Milan, Roberta Nebbia starts her career working for advertising and promotion agencies in Milan. In 1997 she joins the Ferrero Group in Luxembourg and, for the first years, she is in charge of the international marketing activities of the brand Nutella and of the R&D projects. From 2002 to 2005, she is the licensing director of the group. Since 2006 she is consultant for the development of marketing and licensing projects. In 2007 she promotes the creation of Licensing Italia, a society of licensing consultancy of which she currently is the managing director.

• 11.00 Branding: branding and qualitative researches Eddy Jamous, Kids International

Eddy Jamous, child sociologist, sole director of Kids International and consultant to the most important companies on Italian market. He carried out many seminars and studies at Università Statale di Milano on child communications, focusing on play and cartoons. He wrote many articles on child socialisation and in 1995 his first book has been published: “L’Arabo Ebreo” (the Jewish Arabian).

• 14.00 Audiovisual Production & Licensing: How to create an audiovisual production with strong licensing potential development. The perspective of producers and broadcasters Stefania Raimondi, President of Enarmonia and Enanimation

Stefania Raimondi is the President of Enarmonia srl, a service company for the animation movie that works for Italy and for the USA. It is one of the European production companies with the largest number of in-house artists. She is also the President of Enanimation srl, a production company of animation movie. She has co-produced with France, Germany and Italy a lot of full-length movies and Tv series. Among the most recent projects, the tv serie “Uffa! Che pazienza”, inspired by the book of Andrea Pazienza, that has been broadcasted with great success on Rai 2 Channel during the Christmas period in 2008. Among the new projects under development, a product provisionally called “CrossWorlds”, featured by an innovative crossmedia concept, finding application in at least six different media for a target from 8 to 12. From 2008 she is the President of Enmusix srl, a company active in musical publishing, buyout and management of children’s music rights. In 2008 she becomes the President of TPA- Torino Piemonte Animation, cluster of animation movie in the Piemonte area.

• 16.00 Contractual: How to calculate the minimum guarantee, royalties and how to structure a licensing contract Avv. Raffaello Nemni, Studio Nemni

Raffaello Nemni practices Intellectual Property Law acting before the Italian Courts as well as UIBM (Italian Patent and Trademark Office), WIPO, EPO and OAMI since 1980. He combines a long and wide courtroom experience with a scientific and technical education having studied Physics at the State University of Milan. Raffaello Nemni assists local and international clients in complex Intellectual Property criminal as well as civil litigations in particular he represented well known motion picture copyright and brand owners.

Pre-registration is required for workshop.
For registration, please contact

Email: licensing@bolognafiere.it
Information: 051 282 908