To provide the best possible service this site uses cookies technicians . Continuing browsing the site you consent to their use in accordance with our Cookies Policy    

2020 Winners

Category: BEST PRESCHOOL LICENSING PROJECT

Winner: CAPSULE COLLECTION CHICCO MIRACULOUS

Brand: Miraculous Ladybug

Licensor: Zag Studio

Agent: Planeta Junior

Partner: Artsana e Leolandia

Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved

 

Category: BEST KIDS LICENSING PROJECT FOR GIRLS

Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: Original Marines, Filippo Laterza

Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

 

Category: BEST KIDS LICENSING PROJECT FOR BOYS

Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO

Brand: Nerf

Licensor: Hasbro

Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo

Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

 

Category: BEST TEEN LICENSING PROGRAM

Winner: DRAGON BALL

Brand: Dragon Ball

Licensor: Toei Animation

Agent: Starbright

Motivation: For the ability to regenerate the brand and to adapt its values ​​with the iconicity of the consumer products and collections made

 

Category: BEST ADULT LICENSING PROJECT

Winner: CIOCCOLATO ZAINI FOR BARBIE

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: Zaini

Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels

 

Category: BEST RETAIL LICENSING PROJECT

Winner: MTV FOR AW LAB

Brand: MTV

Licensor: Viacom CBS

Partner: AW LAB

Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign

 

Category: BEST KIDS LICENSED FASHION PROJECT

Winner: PINK PANTHER FOR MONNALISA

Brand: Pink Panther

Licensor: MGM (Metro Goldwyn Mayer)

Agent: WildBrain CPLG

Partner: Monnalisa

Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand

 

Category: BEST ADULT LICENSED FASHION PROJECT

Winner: LA CASA DE PAPEL FOR DIESEL

Brand: La Casa di Carta (La Casa de Papel)

Licensor: Netflix

Agent: CAA - GBG

Partner: Diesel

Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series

 

Category: PROPERTY OF THE YEAR

Winner: BING

Brand: Bing

Licensor: Acamar Films

Agent: MDL (Maurizio Distefano Licensing)

Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property

 

Category: PROPERTY OF THE YEAR

Special Mention: BARBIE

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary

 

Category: BEST KIOSK PROJECT

Winner: DeAGOSTINI GEO RANGER

Brand: Geo Ranger

Licensor: De Agostini 

Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone

 

Category: BEST LICENSED PUBLISHING PROJECT

Winner: GAPCHINSKA FOR MALIA EDIZIONI

Brand: Gapchinska

Licensor: Eugenia Gapchinska 

Agent: MDL (Maurizio Distefano Licensing)

Partner: Malia Edizioni

Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products

 



Documents


THE WINNERS OF THE BOLOGNA LICENSING TRADE FAIR


Get the latest updates in your inbox and sign up for more info!