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Smiley announces winners of the Smiley Awards

It may be a wrap on the Oscars 2016, but Smiley are keeping the awards season alive with the Smiley Awards to celebrate their incredible year of licensing.
The best deserving licensees are receiving awards across 10 categories recognising their excellent contribution to the licensing world.


Held annually, the awards celebrate the best performing, most innovative and longest lasting partners across Smiley’s range of product categories.

Our licensees dazzle on the retail catwalk every day, and together with Smiley’s unique licensing approach, they create innovative, exciting and stand-out products through apparel, décor, food, gifts and toys grabbing consumer attention daily.


As one of the TOP150 licensing companies in the world, with over 230 licensees globally and selling more than 13 million products each year, Smiley works closely with its licensees at all stages of product development, from trend analysis and conceptualisation, through to marketing activation.

And so, the winners for 2015 are…

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