The organization of the Bologna Licensing Trade Fair (BLTF), scheduled from 3rd to 5th April 2017 in the Bolognafiere Fairground, has taken off. The exhibition spaces are already sold over 95% of the available surface. In the previous edition, the fair had registered 58 exhibitors, among them 22 foreigners from 14 different countries, representing approximately 800 brands.
In addition to the exhibition, the BLTF 2017 program provides for the confirmation of the Licensing Prospect Day, which aims to involve new players in the manufacturing sector in the world of licensed products. Welcome back to Licensing Retail Day, which will see the presence of important European and international distribution networks. BLTF Masterclass, training meetings dedicated to companies that have approached recently to the world of licensing, will be replicated.
The program also includes the first edition of Bologna Licensing Award: there will be a prize, addressed only to the show exhibitors, to reward the best licensing program developed in the 2015-16 biennium.