Licensing represents a large part of the publishing business. More and more publishing houses are developing their own licensing programmes based on the success of their well established IPs. On the other side, entertainment content providers need publishers to give a long-term life cycle to their properties. In the session held at last China Shanghai International Children’s Book Fair, key leaders of the publishing and entertainment industries explained to the audience how they manage the strong interactions between these two worlds and how they build successful kids brands.
The speakers of the seminar were: Susan Bolsover (UK), Director of licensing and consumer products, Penguin Ventures (part of Penguin Random House); Chai Shan (China), Marketing Director, Shanghai Poplar Culture Project Co., Ltd; Cecilia de la Campa (USA), Executive Director, Global Licensing & Domestic Partnerships, Writers House; Dong Yan (China), General Manager, Dargaud Groupe (Shanghai) Co. Ltd.; Gin Qin (China), Publishing Manager, LEGO China; Selina She (China), Chief Editor of the Children’s Channel, TENCENT Video